Posts by Kimberly C

Content Marketing Strategy 101: How Much Content Is Enough?

Posted by on Apr 14, 2014 in Content Marketing, Tips and How To's | 0 comments

Content Marketing Strategy 101: How Much Content Is Enough?

It’s one of the top questions I’m asked. How much content do I really need? How often do I need to update my blog? How many times a day do I need to post on my social media accounts? HOW MUCH IS ENOUGH? Content is holding on strong to its position as king in the marketing world. But what does that really mean? Not too long ago I wrote a blog post about how much I hate the word “content”. The word itself is so non-descript. It’s like saying exercise is important, but how do you put that exercise into your daily practice? What type of exercise should you do? Should you run, be in the bike...

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#SpinSucks: A Lesson and a Book Review

Posted by on Mar 31, 2014 in Content Marketing, Tips and How To's | 0 comments

#SpinSucks: A Lesson and a Book Review

“In the good ol’ days you were the only one telling your story. Now everyone is telling your story.” – Gini Dietrich, Spin Sucks As a society, we’ve reached an interesting spot. The way we, the consumers, find, research, and buy has surpassed watching primetime television commercials, and seeing black and white ads in the local paper. The businesses that continue to hire spin-doctors to try to sell their story fall faster than Felix Baumgartner. On the other hand, the companies and people that take notice of this shift and adapt are the ones that make headlines. The reason? It’s easier...

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Introducing Sunday Sessions: Where the Magic Happens

Posted by on Mar 23, 2014 in Content Marketing, Lessons Learned | 0 comments

Introducing Sunday Sessions: Where the Magic Happens

This is a unique type of blog post to announce an exciting new thing happening around here, that I’m sure you’ll want to be a part of! This week, I started a new series called Sunday Sessions. Going forward, it will be exclusively for email subscribers, but I wanted to let blog readers know about this perk too. If you’re not on the list, you can add your name anytime in the box on the right side of this page.  To give you an idea of what you can expect from this new series, here’s the email that went out today. Hope to see you join! Happy Sunday! It’s Spring! You know...

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Promoting Your Ebook: 6 Ways You Can Get More People Opting In

Posted by on Mar 18, 2014 in Content Marketing | 0 comments

Nice work! You’ve taken a big step in your business by creating an Ebook. You’ve written, designed, (or had someone else write and design) something you know your customers will love. So, now what? You’re ready to see the leads and dollars pour in from your new ebook, but how do you get people opting in for your free offer? Promoting your ebook, which requires someone to hand over their oh-so coveted email address, is not easy. Spam, and promotional emails are a few of the most frustrating parts of having an email address these days. For your customers to give them something as valuable as...

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10 Reasons Your Small Business Should Offer an Ebook

Posted by on Mar 13, 2014 in Content Marketing, Tips and How To's | 4 comments

It’s rare that a week goes by and someone doesn’t ask me about ebooks. As a content marketer, people want to pick my brain to learn more about this wildly effective strategy. Since releasing an ebook of my own, small business owners and entrepreneurs are even more intrigued in learning about this marketing strategy. The most common question? Why should people buy the cow when you’re giving the milk away for free? (Although I resent being referred to as a cow) I understand where this thought stems from. If you give away all your smarts, why will people ever want to do business with you? Let’s...

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