Hump Day Inspiration: SEO, Content Marketing and Better Branding
Welcome to week 3 of Hump Day Inspiration. Each week, I provide you three online marketing links from around the web to give you the inspiration you need to make it to Friday! These links are full of creative and actionable ways to take your digital marketing efforts to new heights. Without further delay, here’s your hump day inspiration for this week! 1. How My Mom Thinks Search Engines Work – SEOmoz With Mother’s Day just having passed and Father’s Day just around the corner, I thought this clever little piece from SEOmoz was a winner! As small business owners that work online almost...
Read MoreThe Heavyweight Guide to Creating Powerful Marketing Copy
When a visitor arrives on your website, how effective is your marketing copy at convincing people to read about what you have to offer? Writing marketing copy for a website is no easy task. You have limited time to capture the attention and interest of your target audience. Once you capture this attention, you must use your writing and website design to get them to perform certain tasks, such as signing up for a free trial, subscribing to your email list, or making a purchase. Knowing where to start to accomplish this feat can be difficult. Here is your quick and easy guide to help...
Read MoreHump Day Inspiration: Tweets, Popularity, and Gen Y Workers
Welcome to week 2 of Hump Day Inspiration. Each week, I provide you three online marketing links from around the web to give you the inspiration you need to make it to Friday! These links are full of creative and actionable ways to take your digital marketing efforts to new heights. Without further delay, here’s your hump day inspiration for this week! 1. Oreo’s ‘Gatsby’-themed tweet is a slam-dunk Oreo has dominated the world of social media marketing this year. This week was just another great example of social media marketing done right. The cookie giant used the...
Read MoreHow Sales Writing Can Improve Your Online Marketing
Guest Post by Veronica Clyde on some key components to sales copy – each of which you can use in your content marketing. Most people can relate to that nagging feeling in the pit of their stomach that makes them feel like they have to buy something right away. It’s an uncomfortable feeling and you might wonder where it originates. Perhaps you’d be surprised to find out that a crafty writer, salesman or marketer created that feeling using words, either spoken or written. It’s actually an interesting science, so you should do a little bit of research and learn how to become at least an...
Read MoreHump Day Inspiration: Online Marketing Links You Won’t Want to Live Without
Welcome to a new series called ‘Hump Day Inspiration’. The middle of the workweek can pose a struggle for some professionals. You dove in head first on Monday, powered through Tuesday and now it’s Wednesday and Friday seems all too distant. You need some inspiration. Each Wednesday I will serve you up a healthy does of online marketing inspiration from bloggers other than myself to fuel you through the rest of the workweek. Why? Because there’s plenty of great content out there that can benefit your business. Here’s your very first dose of Hump Day Inspiration: 1. Think Traffic: 42 Timeless...
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