Lessons Learned

Introducing Sunday Sessions: Where the Magic Happens

Posted by on Mar 23, 2014 in Content Marketing, Lessons Learned | 0 comments

Introducing Sunday Sessions: Where the Magic Happens

This is a unique type of blog post to announce an exciting new thing happening around here, that I’m sure you’ll want to be a part of! This week, I started a new series called Sunday Sessions. Going forward, it will be exclusively for email subscribers, but I wanted to let blog readers know about this perk too. If you’re not on the list, you can add your name anytime in the box on the right side of this page.  To give you an idea of what you can expect from this new series, here’s the email that went out today. Hope to see you join! Happy Sunday! It’s Spring! You know...

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How Saying No in Business Can Make You More Profitable

Posted by on Feb 6, 2014 in Content Marketing, Lessons Learned, Tips and How To's | 0 comments

How Saying No in Business Can Make You More Profitable

“You’re FIRED!” Ever wish you could channel your inner Donald Trump and shout those words at one of your clients? You are not alone. Yet so many entrepreneurs fear the word “No”. We’re taught early on that the customer is always right. We worry that telling a client no will sever the relationship forever costing our business thousands of dollars. We fear that by cutting one person loose from our business, we will lose valuable connections to other people and opportunities. We fear that the sky will fall, and everything we’ve worked for will crumble to the ground. But what we...

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Do You Have a Ross and Rachel Relationship With Your Business Website?

Posted by on Jan 31, 2014 in Lessons Learned, Tips and How To's | 2 comments

Do You Have a Ross and Rachel Relationship With Your Business Website?

You know the feeling. Some days, you run full force toward optimizing your website and creating copy to convert. Other days, well, other days you and your website are on a break and just the site of it makes you want to cringe. You’re not alone. I know because I’ve been there… It’s hard to talk about yourself all the time You’ve probably heard it before, but people LOVE talking about themselves. They’ll chew your ear off for an hour over dinner about a date they had with their latest love interest, but ask about you? Nah. There’s too much going on in their lives to care about that. That’s...

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Overcoming Fear When Launching a Product

Posted by on Jan 27, 2014 in Content Marketing, Lessons Learned | 0 comments

Overcoming Fear When Launching a Product

Less than a week ago, I put myself out on a limb and clicked “Send”. With that first note to The Savvy Copywriter email subscribers about the launch of my first e-Book (because email subscribers always get the first opportunity to snatch up the latest in copywriting tips and guidance from around here), the whirlwind of promoting the book began. I went to Facebook, Twitter, Linked In, other bloggers whom I’d already formed a pretty solid relationship with, and more. I reached out to my mentors in business social media groups, and in the real-world to gain feedback on my ads,...

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Lessons Learned: Getting a Little Bit Dusty While Building Your Business and Website

Posted by on Jan 10, 2014 in Lessons Learned | 0 comments

Lessons Learned: Getting a Little Bit Dusty While Building Your Business and Website

Have you ever wanted to hang a “Pardon the Dust” sign outside your business doors? How about on your website? A few months back I emailed about a few big changes coming to The Savvy Copywriter. While many of these changes are still hiding behind the curtains, I’ve slowly rolled out new options, and materials for small business owners like you interested in attracting more people to their business. Admittedly, the rollout didn’t go as smoothly as I’d hoped. Already I’ve managed to run into a few hiccups. For example, I thought I could turn off the automatic emails being sent via...

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A Surprising Reality: Why Keywords Are Dead

Posted by on Dec 19, 2013 in Content Marketing, Lessons Learned, SEO, Tips and How To's | 0 comments

You read that right, keywords are dead! Okay, maybe not dead, that sounds a little harsh, but they’re getting close. Before you run those keyword reports over to the digital shredding machine (which is not a thing, but you get the idea) let me explain. Less than a year ago, keyword reports were treated like gold by website owners. They were the source of new opportunities, killing the competition, and getting in front of hungry customers. With the most recent animal release from Google (the Hummingbird), keywords have taken a backseat when it comes to SEO and attracting people online. SEO Is...

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