Why You Should Never Believe There’s No One Else in the Market that Offers What You Do
You’d be shocked if I told you how many times business owners have come to me and said that no one else in the world does what they do. There are plenty of unique businesses that pop up each day, but none are so unique that no industry exists around the business you want to start, and that no other products on the market come close to offering what you offer. Now I’ve seen a few startups that border having a 100% unique offer. One example is the company Traditional Fisheries, seen on a recent episode of Shark Tank. The Shark Tank episode featuring Traditional Fisheries showed that...
Read MoreX-Ray View Into the Life of an Independent Content Marketer
Ever wonder what it’s like to work from home and make your own schedule? Working from home is a luxury that, if taken for granted can quickly get away from you. For many bloggers, content marketers and freelance writers, hard work is the key to living the work at home dream. For others who are more used to the corporate lifestyle, set regimen at work and daily routine, living a freelance or blogger life may seem scary and a bit disjointed. Still, you may be curious what it’s like to work for yourself, so here’s your answer. Every writer’s routine is different. The idea for this post came...
Read MoreViral Marketing: How to Get Your Content to Spread Like Wildfire
Viral marketing is not a new marketing concept. Being one of the oldest marketing strategies in the book, viral marketing has proven time and time again to be an effective way for businesses to gain awareness and attract new people. But going viral is not as easy as it seems. The build it and they will come philosophy does not work as one would always hope when it comes to creating content that spreads quickly. Instead, there is significant work that goes into the process of getting your content noticed and in the eyes of new audiences. Here are a few ways you can encourage your content to...
Read MoreTimes are Tough, but Humanity is Tougher
Last week shook me to my core. Although safe from explosions and away from bombers, the tragedy that unfolded in Boston and West, Texas weighed as heavy on my heart as they did for many of you. While watching the pursuit of the Boston bombing suspects #1 and #2 into the wee hours of the night, I could not help but hope, fear and pray for the people on the good side of the fight that night. The first responders, the community suddenly jolted by sirens, gunshots and explosions, and a nation on the edge of our seats ready to see justice prevail. Yes, times are tough. And with heavy hearts many...
Read MoreOn the Reading List: The Power of Unpopular by Erika Napoletano
They say that the smartest people are those who never stop learning. That’s why, I’ve decided to motivate myself to read more and learn more in great business books by starting a monthly post called ‘On the Reading List’. The first book in the bunch? ‘The Power of Unpopular’ by Erika Napoletano. I’m a long time fan of Erika, the outspoken redhead and creator of RedHead Writing. Although I do not always agree with what she has to say, I respect how she expresses her opinions in a no-nonsense kind of way. After following her blog for some time, I knew that her book had to be one of...
Read MoreLessons Learned from Top Entrepreneurs
Since starting my business about a year ago, I have learned a lot – and I mean, a LOT! Jumping onto the unknown path of entrepreneurialism, taking risks, finding new niches, meeting unmet needs and diving into risk headfirst is bound to teach you a thing or two about life and about yourself. I do enough dishing on this page about lessons I’ve learned through experiences outside of the office, like mud runs, Crossfit and snowboarding, so today I thought I’d hit you with some lessons that have inspired me in business and life from successful business owners. Here’s your daily dose of...
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