Content Marketing: Writing for People and Not the Machines
Guest Blog by Rebecca Flynn Search engines like Google are very clever. They try to emulate a web user’s experience of a particular website and its content with artificial intelligence. I’m not sure if you knew that, but read on and I’ll tell you some more about it – including how fixing something on my own blog saw it experience a significant improvement in traffic. Firstly, create engaging content This is an obvious one for many writers, but experiments on data collected by search engine optimisation experts have shown that the amount of time a user spends on a website is a good indicator...
Read MoreUnderground SEO: Five Must-Know Tactics
SEO is one of the hottest marketing industries and buzzwords in the first era of true digital marketing. As commerce has turned more and more into an online activity, SEO tactics have become the focus of marketing departments seeking eyeballs in Google’s search rankings. But in spite of the mathematical look SEO analysis and execution has, the fact remains that we are constantly seeking to hit a moving target. There are always new ways to create SEO opportunities because web tools are always changing and evolving. And there are always underground SEO tips. Underground SEO tactics present...
Read MoreSurprising Job Requirements for the Person Running Your Small Business SEO
The art of SEO is one few small business owners want or have time to master. They know they need their business to get found online in order to be successful, but what they do not know is how to make this happen. SEO requires website owners to communicate the value their business to Google, Bing and other search engines so that they can be displayed high up in search engine rankings. To do this takes skill and expertise in how these search engines think and react to websites. While you may understand that keywords play a critical role, as does frequent website updates, backend design and...
Read MoreWill Your SEO Strategy Survive Another Round of Search Engine Algorithm Updates?
2012 was notorious for business websites being hit by major search engine algorithm updates by Google. The Panda and Penguin updates left thousands of websites looking for new search engine optimization strategies and forced them to slowly make the climb back up the ladder to the prime placement in search results. At the recent Search Marketing Expo West, Matt Cutts, one of the top Google engineers, warned of more updates to come in 2013. Major Penguin Update – In 2012, released and updated the Penguin algorithm several times. This specific update targeted the quality of search engine...
Read MoreBounce Rates: How to Mend This Conversion Killer
Bounce rates are one of the most watched figures by small business owners. This one metric has the potential to tell you if your website is hitting the mark with your visitors. When a small business marketer sees a high bounce rate, indicative of people coming and going quickly from the site, it is a good idea to take a step back and analyze why people are leaving. A high bounce rate can mean one of two things. The content on your webpage did not answer their question or fill their need. Your user found exactly what they were looking for and does not feel that they need to explore your...
Read MoreBoost Your Small Business Online Marketing by Monitoring These 5 Metrics
2012 was widely known as the year of the search engine algorithm updates. From Panda’s to Penguin’s, small business owners, content marketers and pretty much anyone with a website struggled to keep up with the latest changes taking place online. With so many changes taking place, business owners are more conscious than ever of their search engine placements. Statistics show that the top three organic (not paid) search results get the most clicks, so clearly, that is where you want your business website to be. Getting to the top is not always easy, especially when the keywords you want to...
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