SEO

A Surprising Reality: Why Keywords Are Dead

Posted by on Dec 19, 2013 in Content Marketing, Lessons Learned, SEO, Tips and How To's | 0 comments

You read that right, keywords are dead! Okay, maybe not dead, that sounds a little harsh, but they’re getting close. Before you run those keyword reports over to the digital shredding machine (which is not a thing, but you get the idea) let me explain. Less than a year ago, keyword reports were treated like gold by website owners. They were the source of new opportunities, killing the competition, and getting in front of hungry customers. With the most recent animal release from Google (the Hummingbird), keywords have taken a backseat when it comes to SEO and attracting people online. SEO Is...

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Hump Day Marketing Inspiration: Planning Ahead for 2014

Posted by on Dec 4, 2013 in Content Marketing, Hump Day Inspiration, SEO, Social Media | 0 comments

Hump Day Marketing Inspiration: Planning Ahead for 2014

Too soon for a 2013 recap and look ahead to what to expect in 2014? I think not. Smart business owners are always a few steps ahead looking at what they can do to make their business a little bit better in the coming days, weeks, and months ahead. Although you may still be in the midst of planning your holiday season both in your personal and professional life, it’s important to have an action plan for what happens when all the hustle and bustle is over. Where will your business be? Will you have set yourself up for success starting on January 1? On Monday I welcomed a guest post about...

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How To Make Your WordPress Blog SEO Friendly

Posted by on Nov 25, 2013 in Content Marketing, SEO | 0 comments

Guest Blog Post by Adam Snape Used by bloggers and Fortune 500 companies alike, WordPress is one of the web’s most versatile and powerful content management systems. Whether you’re using it for your baking blog or your small business website, optimising WordPress for SEO is a quick, simple and highly effective process. These five tips are standard practice for a web design firm or digital media agency that specialises in WordPress optimisation. Whether you’re trying to attract new readers or branch out and turn your blog into a business, try them yourself to get the results without the...

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How Content Marketers Can Thrive Beyond Google’s New Secure Search

Posted by on Oct 1, 2013 in SEO | 0 comments

Are you one of the many online business owners that rely on Google keyword data to know how to target your content and webpages? You’re not alone. This week, Google threw a major wrench in the strategies and modes of operation for online business owners that rely on keywords to form content. Now, Google will encrypt keyword data for organic searches. For brands, large and small, this means finding the keywords that your target audience searches for to find you will be more difficult. There are a few stipulations to this rule. If you buy ads through Google, the keyword data will...

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Timeout! What Does Your Online Marketing Game Plan Look Like?

Posted by on Aug 16, 2013 in Content Marketing, SEO, Social Media, Tips and How To's | 0 comments

Timeout! What Does Your Online Marketing Game Plan Look Like?

As I write this, my husband is participating in his first ever fantasy football draft with his colleagues. As a solopreneur, I do not have any colleagues to do fantasy football with, so instead I’m putting my fanatical football spirit into a worthwhile blog post for your business. A little cheesy, sure, but it turns out you may actually benefit from the start of a new football season. It’s not the first time I’ve used football in a marketing analogy. Last year I wrote about Superbowl marketing lessons. Before that I wrote about how to create a fan base as dedicated to your brand...

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Traffic Is Not Enough: How to Optimize Your Conversion Rate

Posted by on Jun 21, 2013 in Content Marketing, SEO, Tips and How To's | 1 comment

There is a common misconception in the minds of many internet entrepreneurs in the market that raw traffic is the number that is still reviewed regularly for determining the success of their business. Actually for a website inbound traffic is never enough and this has led to the increased dependence on SEO companies across the world to generate better conversion rates. Business owners should be aware on the simple and practical ways to convert site visitors into customers so that they can make money and earn the profits they deserve. The following are six feasible and valuable tips that help...

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