Posts Tagged "content"

Create Landing Pages that Convert

Posted by on Mar 27, 2012 in Content Marketing, Tips and How To's | 1 comment

You have spent days, weeks, sometimes months coming up with the content and creative that will drive traffic to your site, but have you planned what to do once people get there? Too often, businesses send customers from a campaign to their homepage hoping that something there will strike them in the same way their promotion triggered them to go to their website. But targeted marketing does not stop after the person clicks through to your site. It should continue all the way until the transaction is completed. There should be a consistent process that makes the potential customer feel...

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What a Great Bottle of Wine can teach you About Business

Posted by on Mar 25, 2012 in Career, Lessons Learned | 0 comments

A few times each year, I take a trip with good friends down to Sonoita, Arizona, a small city just outside of Tucson. In this small town are several vineyards, each with a variety of wines – sweet, dry, white, red, one for every taste. Recently, while wine tasting with friends, I got to thinking about business. After all, business is my passion so it’s always on my mind. I came to the conclusion that a good bottle of wine is a great example of what a great business should look like. While it may sound a bit ridiculous at first, wine truly is an experience similar to a business...

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4 Content Marketing Excuses you can Easily Overcome Today

Posted by on Mar 15, 2012 in Content Marketing | 0 comments

Content marketing is expected to grow and is considered one of the top trends in overall marketing for 2012. If you’re competition is doing it, you need to be too or you risk falling behind. So whether it’s you making excuses to yourself, or your boss who continues to churn out excuse after excuse as to why traditional advertising is better than this new trend of content marketing, you’re in luck. Here are 4 excuses, deflated, so you can get your business on track with a better (and less expensive) way to brand your business and market your product. “There’s not enough time” –...

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